Online Brand Protection: How Rotating ISP Proxies Enhance Security
Online brand protection is at the forefront of steps companies need to take to maintain and grow their business. You can consider this in many ways. For example, studies indicate that 90% of people use reviews to determine if they can trust a business. However, consider a security breach and what that can do to your brand reputation. If you have any type of breach or any loss of security, that can cause extensive brand reputation damage, including financial loss that is quite hard to overcome.
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Protecting your brand is essential. For companies, it is critical to protect their reputation, intellectual property, and their digital assets from threats. Some of those risks are growing in popularity – such as unauthorized use of your content or counterfeit products. To protect your brand online, consider the value of using rotating ISP proxies. Let’s dive in to see what this could mean for your business.
What Online Brand Protection Needs to Focus On
Knowing the threats to your brand is something every good business owner and management team consistently looks for – if you do not know a threat is there, you cannot prevent it. Specifically, consider three key areas most companies need in brand protection online:
- Product authentication
- Protected content
- Avoidance of phishing scams
Infringement on your rights or any malicious activity can harm your brand virtually instantly. It is far more effective and efficient to protect your brand from such attacks than to try to repair the damage to it later
Numerous strategies exist to create some level of protection for your business. For example, most companies recognize the value of building a strong, secure website that requires strong passwords and two-factor authentication. You have a backup and a recovery plan in place, and your software is always up to date.
To protect your intellectual property, you may have taken the necessary steps to put in place copyrights, trademarks, and other legal maneuvers aimed at minimizing theft. You may also have tools in place to protect your brand on social media, including monitoring for fake profiles or misinformation that could harm you.
Each of these steps is critical, but there is more that you can do to protect your business. Here’s why online brand protection needs to focus, at least in part, on the use of proxies.
Various types of proxies exist. For web scraping, the use of proxies creates a third-party intermediary that sits between your device and that of the target site. All of the content goes through a proxy server before it heads out to the internet and comes back along the same path. This protects your IP address, making it impossible for the target website to know where you are.
What Are Rotating ISP Proxies?
A rotating ISP proxy is an exceptional tool for protection. As a rotating proxy, it enables every request to change the IP address. In other terms, the proxy server changes the IP address it assigns to hide your actual IP address. This is an automatic process, and you do not have to do anything about it. There is no additional input necessary
For example, a rotating proxy will send the first request through IP address 1. However, when you need to visit that same target site, the proxy will send the second request with IP address 2, and so on. By doing this, the end website does not recognize that you are the same person you were previously.
Rotating proxies enhances security because they continuously change the IP address used during your company’s web interactions. As a result of this, it is very hard for cybercriminals to target your company’s online interactions. They do not realize and cannot learn that each of these attempts is the same person
On the flip side, when you are using rotating proxies, cybercriminals cannot track into your site. They cannot target your company’s online activities because they cannot monitor what you are doing.
There’s more that is helpful, though, when it comes to your ability to protect a brand online. Rotating ISP proxies come from a real Internet Service Provider. They are fully safe to use for any of your business interactions online. They create anonymity while browsing or monitoring the web. Consider a few examples.
As a business that wants to protect its brand online, you may be consistently worried about counterfeit products. These products not only take money out of your bottom line, but they can harm your reputation when customers receive an inferior product that is poorly made. Using a rotating ISP proxy, you can monitor the internet for brand infringement. This means that you can monitor what is happening with those claiming to sell your product or using your brand trademarks. At the same time, cybercriminals are not able to monitor your activity in the same way. This makes it much harder for malicious actors to block your attempts to monitor your own brand. In fact, they cannot detect your presence at all.
Consider an example of how a rotating IP proxy service helps in this situation. A company decides to make a product that is much like your own and sells it at a fraction of the cost. It uses some elements of your brand that make people think it is your unique product. The company knows that what it is doing is illegal, but it wants to make as much profit as possible before being exposed. It blocks your company’s website and IP addresses from its sites and listings. That means your traditional brand infringement monitoring programs may not be able to detect the problem.
With rotating ISP proxies, you can monitor what is occurring by changing your IP address every time you attempt to scan for violations. This gives you the upper hand in this process.
How to Use a Rotating IPS Proxy for Brand Protection Online
There are numerous use cases for businesses rotating IP proxy services. Consider a few examples of how you can protect a brand online through these proxies:
- Web scraping: Using rotating ISP proxies allows you to web scrape content and competitor data without being revealed. You can capture important data from websites to use for business analysis
- Business and competitor analysis: You can use rotating proxies to do a competitive analysis within your business and across your industry. For example, you can use web scraping through these proxies to pick up on customer reviews or customer sentiment so you have a better idea of what people authentically say and think about your brand. Use this information to inform decision-making.
- Monitor for counterfeits: As noted, one of the best reasons to use a rotating IP proxy service is because it allows you to consistently monitor for counterfeit listings. This allows you to get out in front of the bad actor to stop their action before it costs you money and brand implications
- Gather information: With rotating proxies, you can get a better idea of what your customers see and experience when they visit your site or otherwise interact with your brand, people, or social media. This makes it possible for you to better understand the challenges customers may have with your brand.
- Take down fraudulent content: Another way to use these rotating proxies is to take down fraudulent content that may be out there now that is harming your business’s identity. You can both monitor for this and then take steps to remove it.
Most importantly, rotating proxies are a way to shield your business from any of these activities. You can monitor, update, and protect your company without anyone knowing that it is you navigating their websites to gather information or evidence
How to Get Started with Online Brand Protection
Masking your IP address starts with selecting a proxy service that you know can offer secure solutions with good reliability. Then, you will need to set up a proxy so that it automatically exists and runs in the background. Again, be sure you are choosing a rotating proxy service so that the IP address used changes in every situation
Once you take these steps, create a strategy. Determine what steps you want to take to monitor your brand online. Online brand protection solutions can range widely or may just focus on providing you with a constant way to monitor for mentions of your brand. Be aggressive at protecting your brand online while maintaining your complete anonymity in the process.
Utilize Scraping Robot to Power Your Search
It is impossible to be too protective of your brand, and Scraping Robot can help you protect your brand online. Use our web scraping API to help you develop a tool that scans the web for you, finding all of the sensitive information you need to monitor your brand. Contact us to learn more.
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