How to Use a Google Scraper (And Why You Should Scrape Google)

Miranda Huston
December 13, 2019
Community

I’ve been a voracious reader for as long as I can remember. And when I say voracious, I mean that I literally tried to devour the very first book I ever read. The book’s title was A Dog Named Biscuit, and let me tell you, taste like a biscuit the book did not. But I had two front teeth and the tenacity, and appetite, to try. Twenty-odd years later and I realized what my precocious 4-year-old self was truly after: knowledge.

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All of the dusty books that line the shelves in my apartment tell me one thing: that I have been starved for information my entire life. Did I sit in history class and crave another story about Betsy Ross and her marvelous stitching techniques? You bet. Did I care about Pythagoras the man more than his ridiculous mathematical theorem? Absolutely. Every book I read, each fact I learned, were small slivers in a gigantic pie I’d never be able to finish. When I grew up and discovered that the internet was the culmination of every book, every single piece of knowledge ever, I had no idea where to begin. Salivating? You bet I was. Okay. I’ll stop with the food metaphors, but you get my point. My past experiences gave me pause. I didn’t trust myself to find the right information at the right time. I was likely to get swallowed whole by all that internet browsers had to offer. So, what’s the solution? Deep breath and digest (one more metaphor) the following information: Google Scraper.

But how does one scrape Google? And what exactly does it mean to parse Google web results and use a Google scraper tool? Don’t let the odd mental image of “scraping” the internet deter you. In this blog, we’ll explore ways to scrape Google, reasons to use a Google scraper tool, and the best place to find a search scraper tool online. With just a few helpful hints and tools, you’ll be equipped to start scraping right away.

What is a Google Scraper?

First things first, what is a Google scraper?  Because Google uses its own API or application programming interface, we as Google users are only given a certain amount of information based on Google Ads and Google analytics. This means that Google is essentially choosing what information is most valuable to you based on its own research and rankings. That’s all well and good, but to go a bit deeper into what information is truly valuable to you, scraping is incredibly useful.

Think of a Google scraper as a way to quickly highlight the most important parts of a book. When scanning a textbook for information, your eye tends to pick out the bits of text that are going to be valuable for a test or research paper. But as you’ve probably noticed, your brain can only process so much information at once, and the World Wide Web is just slightly larger than a 500-page history textbook. In the case of the internet, a Google scraper tool is your laser-focused eye, immediately grabbing and collecting the top results on the topic you’re wondering about. A Google web scraper filters through all the waste so that you don’t have to.

Google Web Scraper

You may have heard of data or web scraping before. A Google scraper is a form of both these concepts. Except, when scraping Google, you’ll be extracting Google search results based on keywords you’ve chosen to funnel your topic through. For example, if we scrape Google using the keyword “dogs,” a Google web scraper is going to give us a certain number of top-rated URLs based on that keyword. The more keywords you use, the more specific URLs and data you will be given. The more specific the data, the more tailored the data is to your requirements. You can understand then why simply googling the information you require only gives you a limited glimpse into all the web has to offer on a subject. This is especially true given most people only click on the results on the first two pages Google populates. When in reality, a Google search populates hundreds of pages to search through.

How to Parse Google Search Results

Time to get a bit more technical. Now that we’ve established a baseline for Google web scraping, let’s break down particular aspects of scraping search results.

Search Engine Position Analysis

By employing the help of a Google scraper, you’re actually conducting a bit of search engine position analysis. What does all this fancy internet speak mean? Like we discussed earlier, top results given to you on Google are based on a few different factors: Google analytics, Google Ads etc. The higher a website is on a Google search results page, the more likely a potential user is to click on that website’s link. Therefore, search engine rank position is a major factor for how much traffic a website receives. Rather than parsing through the top results of a keyword, or dozens of keywords, a scraping tool parses through the data and returns that raw data back to you. The raw data being Hypertext Markup Language (HTML), the language written on the backend of a website. In addition to collecting URLs that apply to your chosen topic, this search engine position analysis can be stored in an excel document or Google sheet for reference. With the help of Google analytics, all of that information is collected and categorized in one place.

Extract Google Search Results

We started to touch upon the idea of extraction in the paragraph above. Extracting data by way of a Google scraper tool takes all of the data related to a word or phrase that you’re searching for and extracts that data from Google and pools it into a digestible list. Going back to our keyword example of “dogs,” by web scraping using this word, a scraping tool collected over 100 URLs related to this topic and delivered them in an excel doc. If we were to parse through the information related to 10 more keywords at the same time, the Google scraper tool would extract the information related to those keywords at the same time and group the URLs based on the keywords. This method of extraction and grouping allows you to search for multiple keywords at once without adding any extra time or effort on your part.

Now that we have a clear picture of the nitty-gritty of scraping, A Google scraper sounds like a bit of a dream. However, it’s equally important to discuss why you’re doing something like web scraping Google in addition to how you do it. Furthermore, what are the main reasons to use such an intricate online tool? Just like a Google web scraper expands upon a few of the most important results, we’ll expand upon a few of the most pertinent reasons.

SEO

The concept of search engine optimization is an imperative part of an online business’s success. Not only can web scraping Google show a company how high their website page appears on a Google results page, but it can also give a glimpse of how many keywords their website is using on any given page. The more keywords a website can use in their copy, the higher that particular page will appear on the results page. You can see how imperative SEO tactics are in a competitive market where nearly every brick and mortar retailer has an online shop and nearly every online shop is competing with large retailers like Amazon. Knowing how to utilize SEO will keep your business highly competitive and scraping Google results is a fantastic way to gain an understanding of those SEO practices.

Marketing

As unfair as it might be to smaller shops, the more our brains see something, the more comfortable we are trusting that thing. In the world of marketing, the more we see the Amazon logo on our screens, the more likely we are to head to Amazon whenever we need to make a purchase. Since marketing is a huge factor in introducing a name and brand into the world, a Google scraper tool will help collect data about how your competitors are advertising their products, what products they choose to advertise, and how customers are responding to those products. If you ask a Google web scraper to parse Google search results related to “customer reviews about x product” then your marketing team can take the feedback found on those URLs and apply the feedback to how your marketing teams sell a product, how copywriters discuss a product, and how media specialists show a product online.

The more data you have the better you are able to market to a target audience and relate to potential customers on a personal level. At the end of the day, customers want companies to feel they comprehend their specific needs. Utilizing the extraction abilities of a Google scraper tool is a fast, effective way to understand customers and cultivate unique marketing tactics.

Competitive Sales Tactics

Speaking of tactics, using a search scraper on Google can help your company create more competitive sales tactics. Doing search engine position analysis shows companies where they stand in relation to their competitors. If you find your company ranks low on a particular results page, it might give insight into why a particular product or some aspect of your company isn’t particularly successful. The only way to truly be competitive is to gain knowledge about what your competitors are doing well, how they do it well, and what they can improve upon. Once you know these factors, your company can begin filling in industry gaps and going above and beyond what other companies are doing in your particular field.

Web scraping will give you a leg up on your competition and offers a quick way to look for new ways to be competitive in an ever-changing world.

The three examples above are just a few of the ways Google web scraping can be useful for you. While you may use a Google scraper for reasons provided, there are of course many other reasons to exact Google search results. The possibilities are almost endless when it comes to collecting and grouping the data you need from Google.

The Best Google Web Scraping Tool

scraping robot is the best google web scraping tool

We’ve discussed what a web scraping tool does and a few particular uses for scraping. With so much new knowledge on the subject, you might be wondering where exactly to buy the very best web scraping tool online. That’s where Scraping Robot comes in to solve all your Google scraping needs.

Who is Scraping Robot? We offer quality web scraping that you can count on. Scraping Robot offers frequent updates on technology, 5000 free scrapes upon signing up, and no monthly subscriptions. We charge the lowest industry price of $0.0018 per scrape, which makes it more accessible. Now anyone can take advantage of the benefits of a Google scraper. In addition to a Google scraper module that offers the top 100 URL results per keyword, we can also handle any and all custom Google scraping jobs. You can base your custom scrape jobs on specific data needed and the volume of scrape you need. The best part? The Scraping Robot team is available 24/7 to answer all of your questions about Google scrapers and Google scraper tools. With the help of Scraping Robot, no keyword is left out in the dust. The right information will be in your hands, just leave it to the experts.

Ready to get started? Follow the instructions on the sign up page here!

Wrapping Up

Okay, so my inner child is singing. What a load of information we’ve just processed. And what’s even better? Our newfound knowledge is going to lead us to URLS that will actually prove helpful to our chosen cause.

Whether you’re looking to streamline the marketing tactics of your business or tackling a massive research paper for a grad degree, searching for information can be a daunting task. Rather than diving into Google alone, using the innovative technology of a Google scraper can save massive amounts of time, energy, and actually provide you with the URLS best used to address your chosen keywords. Googling has never been such a thrilling prospect than with the assistance of Scraping Robot.

And Yes. Yes, I did regret trying to eat my book. The ink on the page didn’t taste like chocolate. It tasted like ink. One final nugget of knowledge to all the kids out there, don’t try and eat your books. You’re welcome.

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