By now you probably know just how important data is to the growth of your business. Today’s companies depend on a greater level of visibility and knowledge than ever before. Part of getting the right data and putting it to use is knowing the right solutions to incorporate in order to gather and analyze that data.
Table of Contents
But what do you do with it? To enhance your online presence, stay competitive, and keep growing, this data must work hand-in-hand with your approach to search engine optimization (SEO). Your enterprise will attract more customers and make better connections with your ideal audience when you can be found online. And these considerations are more important than ever so that you stay competitive and keep making meaningful connections with your audiences.
We’ll be walking through the following topics on enterprise SEO software:
- Why corporate enterprise SEO is so important
- How enterprise SEO tools boost rankings and increase traffic
- Benefits of using an enterprise SaaS SEO software
- Why Scraping Robot is your best bet
Why Is Enterprise-Level SEO Important?
Modern marketing is mostly digitally focused, so SEO can either make or break a business’s online presence, especially for large enterprises. These bigger companies are dealing with serious competition and often are neck-and-neck with other companies when it comes to being found online. And, 81% of customers search online for products before making a purchase, so being found digitally has a big impact on success and is crucial to staying competitive.
SEO for enterprise companies should be a living thing that adapts to the latest trends, technologies, and best practices. These practices are largely driven by Google and the updates it makes to its algorithms, which determine a website’s ranking on its search engine results page (SERP).
Obviously, all businesses want their site to be at the top of Google’s list when users type in certain keywords. Getting there is why we focus on SEO in the first place. SEO is a set of practices that help you get as high as possible and get recognized (in the right way) by Google and other search engines.
Google’s advanced algorithms ensure not only that users are seeing relevant results when they type in keywords and phrases, but that the sites they’re being led to are credible, where content is high quality. The higher you are on the SERP, the more traffic you get to your website. And because users tend to trust Google’s search results, they’re more likely to trust you, too.
Another great thing about SEO is that it’s cost-effective for your enterprise. Instead of spending a lot of money on paid ads to boost traffic, you can take the right steps to improve SEO, driving organic traffic to your site. In 2021, 53% of website traffic is organic. It is something you can take control of to get a better outcome. The amount of work you put in will determine traffic increases and business growth. Thus, it’s important to always keep SEO as a top business priority.
Here is a quick overview of the biggest benefits of SEO for your enterprise:
- Increased website traffic
- More trust from customers
- More credibility online
- Increased conversion rate
- Greater understanding of customer behavior
- Increased lead count
Note that enterprise SEO is on a much larger scale than small-business SEO. Because there is more at stake and likely more competition, enterprise SEO needs that much more care and attention to really succeed.
So, what does all this mean for your business? Is enterprise SEO necessary? It’s clear that focusing on SEO can help your business increase visibility, generate more leads, and grow. But how do you actually do it?
There are lots of enterprise SEO tools out there for more complex enterprise-level SEO. These tools recognize that you need more data than ever before, and you need streamlined solutions to get it. You just don’t have the time to visit each and every competitor website and copy and paste their content elements into a spreadsheet.
Scraping software is one solution that assists you by scraping websites to pull in data that strengthens your SEO approach. Let’s look at how this software helps you.
How Enterprise SEO Tools Boost Rankings and Increase Traffic
Web scrapers gather data from different websites, whether your own site or that of your competitors. Scrapers extract information from HTML and XML, delivering insights about titles, images, code, tags, backlinks, keywords, categories, and more. When you use enterprise SEO software that scrapes webpages and Google’s search results, you can see higher rankings and more traffic.
These are all important elements in boosting your SEO approach. Let’s walk through a few ways web scrapers pull in valuable SEO data:
SEO software helps you find your competitors’ keywords so you know what works and what doesn’t. You can then apply what you’ve learned to your own content to rank better.
You also need to know which content categories are getting the most hits on your website and on other websites. A web scraper can show you just that, helping you focus more on these categories based on actual data.
Instead of pulling in data from multiple indirect sources, web scraping allows you to get information from the direct source. When you get right to the source, the data is more likely to be accurate and timely.
You need to know how people are engaging and talking in your industry. It’s just not feasible for you to sift through all of your competitors’ websites looking for customer feedback or comments from other industry leaders. Scraping software can do these tasks for you, helping you have a better sense of what customers care about and what the market looks like at a given time.
Including links in your content is major part of a strong SEO strategy. Web scraping can help you identify high-ranking, authoritative websites (such as local business directories) to link to in order to make your content more credible.
Web scraping also helps you find similar websites, blogs, and companies, which in turn help you gather more information that will help your SEO strategies. You can also identify opportunities for guest blogging, trending topics, and other areas of research that improve your SEO approach.
When you integrate web scraping into SEO techniques, you expand your visibility into what’s happening online. With this kind of knowledge, you’re able to use better keywords, enhance your content, and improve your overall enterprise SEO strategy.
Benefits of Using an Enterprise SaaS SEO Software
Some companies think that coding their own scraper using a coding language like Python or R will end up saving them time. But doing this is simply too challenging and takes up too much time that is better spent on running the business. Because of that extra energy and the steep learning curve, it can end up costing a lot more than necessary.
Instead, go with a scraping software that has already been built for you by the experts. Don’t try to create your own scraper from scratch, especially when your developers don’t have the time or experience to take on such a task. Enterprise SEO solutions help you streamline your practices and stay ahead of trends so you’re never falling behind.
The solution: scraping software from Scraping Robot.
Find the Right Enterprise SEO Technology
Web scraping opens your enterprise to data that you just can’t get anywhere else without lots of time, energy, copying, and pasting. Some of the data isn’t available without using a scraping tool. Scraping not only boosts your SEO strategies, but also gives you more qualified leads, pricing information, social media engagement visibility, and much more.
At Scraping Robot, we believe that every company needs and deserves access to data. Scraping has become commonplace for companies of all shapes and sizes, though many enterprises still don’t know that scraping can help them. Or, they think that it’s too complicated.
The Scraping Robot API is both reliable and ethical for enterprises looking for web scraping solutions for large volumes of data. All documentation is easy to read and understand, and the solution itself is extremely simple. Our scraping software is also more affordable than lots of other options out there. Get access to marketing, sales, financial, and analysis data that will help push your enterprise forward.
SEO is a must for your enterprise, and web scraping helps you improve results. A scraping API like Scraping Robot makes what seems too technical and overwhelming much easier. You and your team don’t have to worry about scraping challenges like managing the server or browser scalability, and you can completely leave your data collection to us. We customize our scraping solutions to meet your specific needs, delivering an API that is easily paired with any of your existing workflows and processes. Start scraping any webpage with the right tools doing everything for you, and get the data in any format you’d prefer, including a CSV or Excel file or a database.
Use the Scraping Robot API when you need an enterprise SEO software that delivers results. Try our solution for free with 5,000 scrapes per month.
The information contained within this article, including information posted by official staff, guest-submitted material, message board postings, or other third-party material is presented solely for the purposes of education and furtherance of the knowledge of the reader. All trademarks used in this publication are hereby acknowledged as the property of their respective owners.