What Is Data Vs. Information?

Scraping Robot
October 24, 2023

The terms data and information are often used interchangeably. While both serve distinct roles in decision-making, problem-solving, and knowledge management, they are not the same thing. Here’s an overview of the fundamental differences between data vs. information and some examples to help you understand when and how each is used.

Table of Contents

What Is Data vs. Information?

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Understanding data vs. information starts with a clear definition of each.


Data refers to raw, unprocessed facts and figures in the following forms:

  • Qualitative: Data that cannot be counted, measured, or easily expressed with numbers
  • Quantitative: Data that can be measured or countered using numerical values
  • Structured: Data arranged in a standardized format for efficient consumption by people and machines
  • Unstructured: Data that isn’t held in a structured, predefined format

Data is the foundation of information and is typically represented as numbers, text, symbols, and multimedia. Below is an overview of why it’s so critical in various domains.

  • Decision-making: Organizations use data to make informed decisions for purposes like optimizing operations, gaining insight into customer preferences, or reviewing marketing trends.
  • Scientific research: Researchers collect and analyze data to test hypotheses, look for patterns, and draw conclusions.
  • Technology: Innovations like artificial intelligence (AI) and machine learning (ML) use data to train algorithms and perform tasks like language translation and image recognition.
  • Healthcare: Patient data like medical records and genetic information is used in healthcare to provide personalized care and for medical research.
  • Government: Governments rely on data to inform policy decisions, determine resource allocation, and monitor societal trends.

Learning to understand and harness the power of data vs. information is an essential skill and necessity for organizations.


While data consists of unprocessed facts and figures, information is data that’s been processed and organized meaningfully. That transition involves extracting patterns, context, and relevance to render data in a comprehensive format.

Once that’s done, it becomes valuable and helpful to individuals and technology tasked with processing information. Once you grasp this concept, it becomes easier to understand the distinctions between data vs. information.

The following fundamental characteristics of information will shed more light on the distinctions between data vs. information.

  1. Meaningful: Information provides insight, knowledge, or understanding of a specific subject. A weather forecast that predicts rain for the rest of the week gives people meaningful information on how to dress and prepare each day.
  2. Processed: Information is the result of processed raw data. Methods used to accomplish this processing include analysis, interpretation, and categorization. Another essential method is synthesis, which involves reviewing data from different sources, connecting other data points, and combining the data into a new source.
  3. Contextual: Information is typically presented in a context designed to help individuals understand its relevance and implications. Examples include news articles providing details about a recent event with additional background details to enhance a reader’s understanding.
  4. Structured: Information is structured to make it easier to access and absorb. For example, the information in this article contains bullet points and subheadings to make it easier for readers to digest.
  5. Timely: Information has more value when delivered promptly, making it relevant and actionable. Stock-market updates from today’s market are more helpful to investors making decisions than information from three days ago.
  6. Accurate: The best information is free of errors, distortions, or omissions. Information should come from reliable sources and go through robust validation processes.

5 Examples of Data

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Now that we better understand data vs. information, let’s explore some examples of data.

1. Temperature readings

Let’s say you take a series of temperature readings throughout the day from different locations. Without additional analysis or context, this raw data doesn’t provide a practical use. The numbers are just data points waiting to be transformed into something useful. It’s another good contrast between data vs. information.

2. Stock market prices

Stock market prices are another excellent example of raw data. None of the data means anything until investors and analysts take the time to process and analyze it. From there, they pick up on trends, make predictions, and take action based on what’s learned.

3. Sensor readings

You can find sensors that collect data like pressure, humidity, and voltage levels in various industrial settings. Businesses use this data to monitor equipment performance. The data becomes valuable once there’s time to analyze and transform it into information. That way, companies detect performance anomalies or predict maintenance needs.

4. Census data

The government collects demographic data in a national census, including how many people live in each region, age, and gender. That data turns into information when government analysts use it to understand population trends and determine how to plan for infrastructure needs or allocate resources.

5. Website traffic

Metrics like page view numbers, bounce rates, and click-through rates are examples of data. Owners convert this into information by analyzing user behavior. They use the insights gained to figure out ways to improve the content, site design, and user experience.

5 Examples of Information

example of information

Let’s look at some examples of information to better understand the contrast between data vs. information.

1. Weather forecast

Weather forecasts are a very straightforward way to illustrate the difference between data vs. information. A forecast of a 70% chance of rain for the next day is conceived from raw data collected from current temperature readings, humidity levels, and atmospheric pressure. This data becomes information when analyzed for a specific purpose: predicting the weather.

2. Financial reports

Companies produce financial statements containing information like revenues, expenses, and profit margins. The consolidated financial data points become information that gives interested parties a comprehensive view of that company’s financial health.

3. Medical diagnosis

Physicians provide you with a diagnosis after analyzing your symptoms, medical history, and test results. This is data vs. information until the doctor transforms the data into a meaningful assessment of your current health condition to develop a treatment plan.

4. Election results

Here’s a very concrete example of data vs. information: The outcome of a political election is information determined by data collected about the number of votes each candidate received. That helps citizens and policymakers understand the electorate’s preferences and make informed decisions based on the results.

5. Market research report

A market research report analyzes consumer preferences, purchasing behavior, and market trends. It becomes information after analysts transform survey and market data into actionable insights for use by various organizations.

The Importance of Data Collection Processes

collection of data

When it comes to data vs. information, how you collect the former goes a long way toward determining the usefulness of the latter. Think of raw data as a puzzle with scattered pieces and no picture for reference. The lack of organization and structure makes it difficult for organizations to derive insights or make informed decisions. That’s where data collection processes come in.

Web scraping, or web data extraction, is an automated process to collect data from websites. Specialized tools, called web scrapers or crawlers, navigate web pages, extract data, and store it in a structured format. They mimic human behavior and can extract large amounts of data from multiple websites. Using this raw data vs. information doesn’t offer much benefit until there’s time to transform it into something useful.

Companies can adapt web scrapers to a wide range of sites. However, one of the drawbacks to using web scrapers is the ethical concerns regarding the data they pull. Some websites prohibit web scraping. If you run web scrapers at too high a frequency, that can overload the website’s servers.

Web scraping APIs are a more structured way of accessing and extracting data from websites. Scraping Robot provides web scraping tools and an API that allows businesses to create efficient, reliable, and ethical data collection solutions.

Build an Optimal Data Gathering Solution With Scraping Robot

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Data and information go hand-in-hand. The big takeaway regarding data vs. information is that you can’t have actionable information without reliable data. Reports, dashboards, and visualizations used to portray information are only possible when you have reliable ways to collect and transform data.

The complexity of collecting data vs. information can be a lot for smaller companies with fewer resources. Scraping Robot allows businesses to set up robust data collection processes supported by proxies. From there, companies can turn their gathered data into information that keeps them competitive in their given industry. Contact one of our experts today to learn more about how Scraping Robot can help you optimize your data-gathering processes, or try it out yourself.

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