Web scraping for SEO data is one of the best ways to improve your website’s search engine optimization and increase revenue by getting your content in front of more visitors. However, web scraping can be time and resource-consuming. Maybe your organization doesn’t have someone with the expertise to do it, or perhaps all of your developers are too busy with other responsibilities to tackle the added headache of web scraping.
Table of Contents
- 1. What Is Web Scraping, and How Is It Used?
- 2. What Is Automated SEO Web Scraping?
- 3. What Exactly Is an API, and How Does It Relate to SEO Web Scraping?
- 4. What You Can Do With SEO Web Scraping Tools
- 5. How to Choose a Web Scraping API That Works for You
- 6. Are You Ready to Automate Your SEO Scraping?
You recognize the benefits of web scraping for SEO solutions, but how do you put it to work for your organization? Enter automated SEO software like the Scraping Robot API. With this powerful, fully automated SEO software working for you around the clock, you’ll be able to collect the exact type of data you need to boost your SEO rankings and reap the associated benefits.
Whether you are a newcomer unfamiliar with web scraping and APIs or someone with prior knowledge looking for automated SEO solutions, this article is for you. In it we’ll explore the plethora of benefits that free automated SEO software like Scraping Robot’s API and demonstrate the different advantages these tools can provide.
Feel free to use the table of contents to skip directly to the information that pertains to your particular situation.
What Is Web Scraping, and How Is It Used?
The key to your website ranking well for SEO is in the keywords. The thing is, the most effective keyword for your industry can change from day to day or week to week and may require a lot of work to monitor — without a software program doing it for you.
Web scraping for SEO searches for keywords and phrases that relate to your content, helping you rank better for the topic. It means better keywords, better ranking, and more page views.
Scraping can be quite a time-consuming and tedious task, however.
What Is Automated SEO Web Scraping?
Instead of performing web-scraping manually, you can let a fully automated SEO software program like Scraping Robot API do the work for you. The scraping software will break down the HTML language of the internet and the way different programs and websites communicate with one another and organize the information into a document that a human can read and understand.
An automated SEO scraping robot can do a lot more scraping than humans can by themselves and it can do it a lot faster. Most APIs have either a daily limit or a limit to the number of parallel queries done at the same time
What Exactly Is an API, and How Does It Relate to SEO Web Scraping?
An API — Application Programming Interface — allows computers and applications to communicate. An example of an API communicating between computer programs is an online quiz. A pop-up asks if you’d like to use Facebook or Google to log in, you click one of the options, and — presto — you find out what type of pasta you’d be.
But how does this relate to scraping for SEO? High-quality SEO requires staying up to date on constantly changing datasets. You could do this manually, or you could use an automated SEO scraping API to perform the scrapes for you, freeing up your time for other tasks. Then, when your automated scraper returns data that suggests you need to change keywords, you simply make those changes or produce more content that ranks for these new keywords.
Web scraping bots access data by going through a website’s HTML, looking for and extracting the data the user tells it to look for. An API works with an automated SEO scraper by sending scraping requests to the scraping bot, instructing it to extract data from a specific website at an appointed time (every Monday at 3 p.m., for example, or every 60 seconds).
Scraping Robot’s APIallows users to send an unlimited number of scraping requests simultaneously, keeping users up to date with their data.
What You Can Do With SEO Web Scraping Tools
Let’s explore some of the many ways that you can use automated SEO software for you or your business’s benefit. (These are just a few!)
Perform keyword research
Keyword research is at the base level of every successful SEO campaign. The keywords that you use and how they are ranked in search engine algorithms will determine how well your website ranks on search engines.
Scraping for keywords helps determine what is attracting customers to your and your competitors’ websites. Keywords can also tell you what detracts viewers from your content or doesn’t interest your target demographics.
Find which content categories are ranking the best
Getting an accurate picture of what type of content ranks and converts with customers will help guide your new content creation. Content creation — whether blogs, videos, or something else — takes time and resources. Knowing what’s working and what’s not working will help save those resources as well as help your website rank better on search engines.
Automate the data collection for your content
You can use web scraping to search for the data you use in your content, whether that’s statistics, facts, information you intend to use to make comparisons, prices, and more. By including high-quality, detailed information, charts, graphs, and statistics, your content will also rank higher on SERPs.
Identify guest bloggers
A web scraping tool can also help you identify which bloggers in your niche are receiving the most page views, and can look for their contact information, as well as any other data that’s online about them.
You’ll first need to find which websites in your niche or industry are ranking the best. From there, the web scraper can take the wheel and find the top-performing bloggers so that you can get in touch with them about providing high-ranking content for your website.
How to Choose a Web Scraping API That Works for You
When you’re looking for an API to scrape for SEO, there are some factors you should keep in mind before deciding on your SEO robot of choice. Be sure to look out for:
You don’t want to use a program that takes forever and can’t keep up with changes in data promptly, resulting in a large backlog of scraping queries.
The volume of requests per day can vary between scraping APIs. You’ll want to make sure the program you choose provides for you to get all the data you need per day.
Timestamping is a feature present in the best scraping APIs that uses a particular timeframe as a reference to ensure you’re always getting up-to-date information.
Documentation is a sign of a quality program, whether it’s a scraping API, a phone app, image-editing software, or anything else. Poorly described or improperly documented APIs make it difficult for a user to get the full functionality out of a product. Scraping Robot has its complete documentation available here.
See how Scraping Robot makes a difference
As one of the best automated SEO tools on the market, Scraping Robot strives to help businesses that may not know how scraping works, can’t afford the development or the time commitment of building their own scraping API, or anything else that is holding them back from reaping the benefits of SEO web scraping. With the various types of tools available to optimize your website, why not use them and take your website to the next level while saving you time?.
With Scraping Robot, you won’t have to worry about the headaches that come with SEO web scraping like proxy management, server management, browser scalability, CAPTCHA solving, and watching out for anti-scraping updates on your target websites. Instead, our goal is to help clients focus on running their business so you never have to worry about data collection.
Try Scraping Robot’s API for free — up to 5000 scrapes — and scrape any page on the internet with ease. In addition, the website has tons of information on various aspects of SEO web scraping and other SEO tactics. To learn more or to give the API a try, contact [email protected] today.
Are You Ready to Automate Your SEO Scraping?
To wrap up what we’ve learned above: web scraping is a way to learn what keywords you should be ranking for, what your competitors are ranking for, and provide you with data to guide your website’s SEO growth and improvement.
Web scraping can be incredibly time-consuming and tedious, even when automated scraping software is used. That’s where SEO automated software comes in, such as Scraping Robot API. You can set it on its course and move on with the next aspect of running your business while the data you want to collect is completed with full automation. The datasets that will be continually collected will be invaluable in optimizing your website, bringing in more viewers and converting them to paying customers.