3 Ways To Use Amazon Feedback Data for Your Ecommerce Store

Saheed Opeyemi
December 3, 2020

If you have ever bought a product on Amazon that was worse than you expected, you have probably experienced the urge to go to the seller’s page and just speak your mind about their product. And if you’ve ever bought a product that exceeded your expectations, you might have wanted to thank the seller for having such an excellent product. If you’re a business owner, these are the same urges that your buyers feel after buying your products. Reviews and feedback are a very critical aspect of selling successfully on Amazon. The first time I ever bought a product on Amazon, I went looking for a specific seller but ended up buying from another seller, all because the second seller had better reviews. As such, most sellers do their utmost to encourage their buyers to leave reviews (positive ones preferably, but even the negative ones play an important role).

Even, if you don’t sell on Amazon, these reviews constitute a wealth of practical information about products and sellers. Reviews are first-hand experiences of how a product performed when the intended end-users used it. They are unfiltered, undiluted first-hand accounts. This means you can find out what people are saying about your product and your competitors’ products by collecting all these reviews from Amazon. You can find out what people want and what they don’t, and structure your eCommerce business practices accordingly. 

In this article, we’ll take a look at Amazon feedback and reviews, how to collect these reviews, and how to use them to improve your eCommerce business. Feel free to use the table of contents to skip to the part that most interests you.

Table of Contents


Amazon Feedback vs. Amazon Reviews

Before we dive deep into collecting reviews and using them, let’s highlight a little difference between Amazon feedback and Amazon reviews. The significant difference between the two is that Amazon feedback is seller-focused, while reviews are product-focused. Amazon feedback is a public rating of how you perform as a seller. It consists of metrics like response time, reliability, shipping, etc. Basically, your feedback rating is what tells prospective buyers how good your service is. Amazon reviews, on the other hand, are comments on the product itself and how it has fulfilled the expectations of the customers. So, if a buyer buys something from your Amazon store, they could give you positive feedback but leave a negative review on the product if it fails to do what they want.

However, despite this slight difference, the two work together to give prospective buyers a complete feel of the quality of your products and your service. For example, if I’m looking to buy a product on Amazon, the first thing I do when I get to the product page is to look at the reviews. I want to see what people who have used the product are saying about it. Once I am satisfied that the product can do what I want, I check the seller’s rating. If the seller does not have a good rating, I look for another seller. And if I don’t find a seller with a satisfactory rating, I might decide to look for the product on another platform. This is a process that nearly everyone I know follows when they want to buy a product from a platform like Amazon.

The importance of feedback and reviews on a platform like Amazon cannot be overstated. If you want people to buy from you, then you need to have great reviews. The better reviews you have and the better your feedback rating, the more you sell. Some sellers even go as far as buying reviews just to improve their ratings. Some buyers also take it upon themselves to always leave reviews for other buyers to check, especially when a product has issues.

This means that there is a wealth of Amazon reviews data being generated every day. If you can get your hands on this data, it can tell you everything buyers think about your product, your service, and the product and service of other sellers. Now, let’s talk about how you can get your hands on this data. 

How To Collect Amazon Feedback Data

Amazon reviews data

The volume of reviews being generated on Amazon exceeds what you can collect manually (except you have an army of bots). To efficiently collect Amazon seller reviews data, you need a specialized data collection method. Several data collection methods exist, but the most efficient is using web scraping bots. So what is web scraping? If you are a seller on Amazon, you have probably gone through your competitors’ product pages more than once, checking out their ratings and what people say about them. Perhaps you went through the pages of two or three competitors. And then you used the data you collected to improve your service. If you’ve ever done this, then you have scraped the web.

Web scraping is simply the act of collecting this data from the web automatically. Web scraping bots take your data collection process to a large-scale level, allowing you to collect massive volumes of data in a short time. Web scraping bots work by parsing through a specified web page’s source code and extracting data according to some preset parameters. Using web scraping bots to collect data gives you that army of bots we talked about earlier. Web scraping is an essential tool that every eCommerce store should have in their toolkit.

With scraping, you can easily collect Amazon customer service reviews for your store and that of other sellers. Say, for example, you want to collect the reviews that your competitors have for a particular product that you also sell. All you need to do is enter the URL for each of your competitors’ product page and set the parameters to indicate the kind of data you want. At the click of a button, the web scraping bots will crawl through the page and, following the parameters you have set, extract the data you want in an easy-to-read and usable format.

Why do you need to scrape Amazon feedback?

Feedback data is the most crucial dataset you can have as a seller, on Amazon or otherwise. It tells you everything you need to know about customer needs and issues without conducting a poll or sending out a questionnaire. Scraping this data gives you an efficient means to keep an eye on your reviews and those of your competitors without spending all of your time collecting the reviews manually. While Amazon recently limited the number of reviews a seller can receive on a product daily, the number of reviews still being generated daily is enough to make manual manipulation impossible. By scraping this data, you obtain an organized dataset that you can use in so many ways to improve your customer service and product quality.

How To Use Amazon Reviews Data and Feedback To Improve Your eCommerce Store

Customer reviews for amazon prime

There are several ways you can use Amazon feedback data to improve your E-commerce store. Let’s look at some of them:

  • Track your store’s reputation: When you scrape the reviews on your products and service, you’ll be able to see your store’s strong points and the weak points that your customers are complaining about. You can then build on the strong points and repair the weak points to give your customers a better experience and get better ratings from them.
  • Competitor analysis: Collecting data on your competitors is a requirement for any business that hopes to compete, and selling on Amazon is no exception. By scraping your competitors’ reviews from their customers, you can identify their customers’ problems with their products and service. Once you’ve identified these problems, you can improve your products and service to avoid them and get an edge over your competitors.
  • Identify trends: Identifying consumer trends on a platform like Amazon with so many different sellers can be very difficult. However, by scraping reviews and feedback data, you can easily find out which sellers are getting the most positive reviews, the most negative reviews, and which products are consistently receiving a lot of reviews. This way, you can identify popular products, find out why they are popular with people, and improve your products to match up or become better.

Using Scraping Robot To Collect Feedback on Amazon

Amazon reviews for customer service

If you are looking for a top-tier web scraping service to help you scrape feedback data from Amazon, then you are in the right place. At Scraping Robot, all we want to do is make it as easy for you to collect the data you need when you need it. With our scraping service, you can easily scrape feedback data from your customers, competition, and follow consumer trends. To start scraping, just send us a message telling us what you want, and we’ll get on it right away. Our developers are always on standby to create your custom scraping solution.

Our web scraping service uses APIs to enable you to automate your web scraping process and collect data in real-time. We also use multiple proxies, allowing you to send an unlimited number of scraping requests simultaneously.

Final Thoughts

Using web scraping to monitor feedback on Amazon is the most efficient way to keep an eye on what customers are saying about you and your competitors. We aim to give you a painless process of collecting Amazon feedback data and taking your eCommerce business to the next level at Scraping Robot. Just send us a message, and we’ll take care of the rest!

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